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Brillo® Offers Artists Their Chance at 15 Minutes of Fame

July 16, 2012 - Emily Dimov-Gottshall
Brillo® Offers Artists Their Chance at 15 Minutes of Fame

The company launches art contest as well as creative uses of Brillo for special centennial book cover design

WALLED LAKE, MICH, July 16, 2012 – "In the future, everyone will be famous for 15 minutes.” Andy Warhol, 1968. In today’s hyper-connected world of social media, 24 hour news channels, YouTube and reality TV, Warhol’s predication seems more likely than ever before. The latest opportunity for fame comes from what may seem like an unlikely source. Brillo®, one of the world’s most trusted and well known household cleaning brands introduces the 15 Minutes of Fame contest.

Brillo wants to offer artists their own chance at fame. Brillo is calling all artists to create and submit an original Cover Design for a limited-edition commemorative book which will celebrate Brillo’s 100 year anniversary in 2013. The contest winner will receive a $1,000 Visa® gift card and 10 copies of the book, but more importantly, the winning design will also be displayed in the Andy Warhol Museum for one month and could potentially be seen by more than 100,000 visitors. Second prize is a $500 Visa gift card and two copies of the book and third prize is a $250 Visa gift card and two copies of the book. Entries may be submitted July 16, 2012 through August 17, 2012 through Brillo’s Facebook page: Winners will be announced September 10, 2012.

“For nearly 100 years, generations have been passing down the Brillo tradition,” said Jeremy Bakken, spokesperson for Brillo. “Andy Warhol’s ‘Brillo Boxes’ helped make Brillo an iconic brand and we want to provide a platform for consumers to have their 15 minutes of fame by showcasing their talents and becoming a part of our next 100 years.”

Beginning August 17, 2012, the public will vote to determine the top 10 cover designs. The top three winners, which will be chosen by an independent judging panel, will be announced on September 10, 2012.

The independent judging panel includes:

• Nancy Bock, Senior Vice President, Education, American Cleaning Institute

• Nicholas Chambers, Curator, The Andy Warhol Museum

• Carolyn Forte, Director, Home Appliances and Cleaning Products and Director, Textiles, Paper and Plastics, Good Housekeeping Research Institute

For the duration of the contest, participants will be able to upload art through Brillo’s Facebook page: Visitors will be able to vote for entries they like. Participants must be 18 years of age and may only submit one design. In addition, Brillo is asking for site visitors to submit photos of their own creative uses for Brillo (i.e. pin-cushion, texturizing and staining hardwood floors). The most interesting photos may also be included in the book and the person who submitted the photo will receive free Brillo products and their own free copy of the anniversary book.

About Brillo®

For nearly 100 years, Brillo® has remained one of America’s most well known and most trusted household cleaning brands. Our iconic line of products include Brillo® Steel Wool Soap Pads and Brillo Estracell® More Sanitary Sponges. Independent test results demonstrate that bacteria will not feed and survive on the sponge fibers of Estracell® sponge material…Naturally! The unique cell structure rinses cleaner and dries out faster eliminating the perfect breeding condition for bacteria and fungal growth. These qualities make Estracell® MORE SANITARY! Armaly Brands, maker of Brillo®, Brillo Estracell®, AutoShow® and Armaly ProPlus® is based in Walled Lake, MI. Brillo products are made in the USA. For more information, visit

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